Brand design is much more than a logo. It encapsulates your organization’s personality, your purpose, your reason for existence. And branding isn’t something that you just decide, it is how your organization is perceived by customers, stakeholders and the public.
When it comes to establishing brand identity, consistency is key and the cornerstone of trust. Your brand is woven through your products and services, all digital and print content, and even face-to-face and phone conversations with customers.
Most brands are developed inside-out by executive teams. At Connectable Marketing, our approach is outside-in. We interview customers and employees, stakeholders and the public, to identify your best company branding concepts.
We test concepts for fitness across a number of different factors to ensure the best fit for your organization and we create brand guidelines so that the entire company can march to the beat of the same brand.
By creating an experience that goes beyond the logo, you can communicate your company’s value to customers and prospects, one interaction at a time.