Not every prospect you talk to is ready to buy. While meetings, phone calls, and individual correspondence work great, it’s not possible for every salesperson to keep in touch with every prospect. That’s where automated email marketing services come in.
When you chart the customer journey, you can identify places to keep communications going with a soft, pro-active touch. Whether you want to reach prospects who are thinking about your products and services or customers you want to turn into repeat buyers, you can deliver smart, engaging content to keep the relationship going.
By keeping leads warm, you increase the likelihood that they will purchase from you and increase customer loyalty, too.